Big Bad Burger

The Brain hobo the Big, Bad Burger class 1 summary Most Ameri brush asides bequeath consume both food regardless of the calories, nutritional evaluate and health related consequences. The Brain derriere the Big, Bad Burger article mentions the importance of development a vocation Intelligence carcass (BIS) which provides them with insights, not unsloped mountains of data (Levison, 2005). Business Intelligence gets its strength from being able-bodied to pull data from disparate sources retentiveness it for use in a in general coupled way, and then pull it off in an accurate and meaningful way.Organizations poop pull data from customer surveys and gross gross revenue reports however, this information is useless without a framework. Jeff Chasney, CKES CIO clarified this point further by stating Theres nothing worse, in my opinion, than a trading intelligence system that reports changes on a weekly basis, he says, because those systems dont provide any mise en scene a s to what occurrenceors atomic number 18 influencing those changes.Without that context, you dont complete whether the data is good or hopeless its just useless (Levison, 2005). BIS gathers information from mixed data points in the company to piss multifaceted contextual statistics for better conclusion devising. For example, BIS table serviceed CKE determine if the Thickburger was actually contributing to increases in gross revenue at restaurants or if it was just cannibalizing sales of other, lesser burgers. CKE Thickburger in fact did increase their sales it was selling standardised gangbusters.The success was measured through a variety of data points including cost of production, median(a) unit volume compargond with other burgers, entireness sales for each of the test stores, and the parcel of that menu item to total sales (Levinson, 2005). The Monster Thickburger exceeded expectations in test market, and this is wherefore CKE decided to roll it out nationwide. Sec tion 2 Summary of Discussion Questions 1. BIS tack values to CKP by focusing on the companys most primary(prenominal) performance indicators which include sales and cost of sale, historical and innovational handicraft trends.BIS uses econometric models to provide context which explains performance. By having this information the company is more(prenominal) agile and responsive to improve making decisions and finding problems areas to correct and sprout unsanded directions in the rapidly changing fast-food manufacture environments. 2. Some current of airs for using BIS is for strategic decisions much(prenominal) as what new products to add to menus, which dishes to finish up and which underperforming stores should be closed. BIS can be use for tactical matters like renegotiating contracts with food suppliers and identifying opportunities to improve inefficient processes.BIS can also help improve the infrastructure of the supply chain. BIS is an analytic tool that helps e xecutives make better decisions. It is important that we pay attention to data persona and integrity to make sure that we are not basing our judgment on nonsensical data. I will also offer devising key performance poetic rhythm (KPIs) that are most relevant to the business to examine the deviations that are causing losings to the operations and locate opportunities areas to grow and take advantage of. One last tip which is very important is to take into tarradiddle users feelings, and address their concerns up front.The success of the BI systems is user acceptance and without user acceptance, companies will waste time and money establishing a Business Intelligence System. 3. The Monster Thickburger was a good idea because it increased sales at restaurants and it narrowed its overall losses and even turned a gain in 2003. As long as you have an idea of what information you are looking for a system can be implemented in commit to find that information and make ace of it. Refe rences Levinson, Meredith. (2005). The Brain Behind the Big, Bad Burger and new(prenominal) Tales of Business Intelligence. CIO Magazine.