Apply 3 critical Perspectives to the company decision in the 1980s to Essay

Apply 3 critical Perspectives to the company decision in the 1980s to launch reformulated Coca Cola and suggest where a different approach to the loss of sales might have produced a different outcome - Essay Example Critical analysis of the essay with different aspects discussed in the perspectives section and conclusion of the essay is covering all the points of the essay. Coke was invented by Dr. Ruben Pemberton back in 1886 .Coke was a huge success over the 1980’s and a new invention achieved a very good response. There was a marketing war between two companies name Pepsi and Coke with same product nature. These two companies in a race of making their brand more popular were trying to gain and maintain their market share, on one hand Pepsi company was trying to defeat its rival coke which is far ahead from it when it comes to market share or brand power, because coke was the first company to introduce the soft drink contains flavor of coca leafs and cocoa bean so it created and maintained its product positioning successfully but when Pepsi cola came it created competition in the market and was getting closer to it through different marketing campaigns which tested the brand power of coke in the market and after intense distribution of coke when consumers had a choice they start buying Pepsi. Now Pepsi was gaining market share by target market ing and was becoming popular in the targeted market. Coke had to do something otherwise would have left behind so they thought of new product development to gain the share in doing so they failed but may be they brought they brand loyalty from their customer and unwillingly somehow succeeded in countering Pepsi and maintained their premium image of brand. Coca Cola slowly lost market shares and this was an alarming situation for the Coca Cola company and they had to something to in order to save the company’s reputation. Management of Coca cola started to look for solution or alternative way through which they could save image of the brand so re-launching of Coca Cola and by 1984 researchers came up with a new formula for Coca Cola and they

Education based on two readings, one from Poor Economics and one from Assignment

Education based on two readings, one from Poor Economics and one from The Elusive Quest for Growth - Assignment Example s chairman Jacques Delors state, ‘education is one of the principle means available to foster a deeper and more harmonious form of human development and thereby to reduce poverty, exclusion, ignorance, oppression and war’. This has developed consciousness of the people in the developing countries acquisition of education shall assess these people to overcome poverty. The claims that the education shall simultaneously bring social, economical and cultural prosperity has capture minds of these people, as a result there has been a rapid increase in the primary and secondary schools. Easterly (2001), in the article highlights the adverse impacts of education with the help of different statistical information of different countries. He states that response of economic growth with the educational explosion lacks association (Easterly). According to Easterly no positive relation between economic growth and the growth in schooling has been observed this is because of the reason of rapid growth in human capital (Easterly). Due to the massive expansion of the education there has been a significant decline in the growth of output per workers during 1980’s. The study highlights that the initial schooling has a positive result on the productivity growth, whereas the countries with the high initial human capital can grow faster through indirect effect of human capital on the growth productivity (Banerjee and Duflo). In addition, the growth rate of countries has been associated with the human capital growth; the studies show that the key of the development is based on the capital growth and physical capital contribution. This eventually decreases young workers as they are engaged with their studies. On the other hand, the wages increase with the experiences due to which it lowers human capital. The studies of Easterly and Banerjee and Duflo it can be determined that growth in the schooling is not the only factor to influence economic growth, whereas, the study highlights